Ekumenik & Green Apple Skateboard Shop Present:
'BACK IN 5'
A Collaborative Retail Residency
WINNIPEG, MB - From September 6 to October 6, 2018, the iconic Green Apple Skateboard Shop will host its first collaborative retail residency with premium lifestyle apparel brand, Ekumenik. “Back In 5” is a play on the short-but-sweet nature of this project, and also a nod to Green Apple owner Mike McDermott’s famed door sign noting that he’ll be returning shortly after a beer run.
“Green Apple has always been focused on local projects,” says Mike McDermott. “Although Ekumenik is more then just local, I’ve always been stoked on Jordan Kendel’s hard work and determination. The fact that he’s a fellow Winnipegger got me hyped on this collaboration — we both figured it would be a great opportunity to take things back to the roots and have some fun.”
This concept expands on the typical pop-up ideology by creating an immersive environment that celebrates two global brands with community ties. Green Apple and Ekumenik also connect beyond a shared space with collaborative product drops that are only available in-store.
Featuring their co-branded residency logo, these exclusive limited-run styles include: the vintage Terry Cruise blended cotton crewneck sweatshirt, the custom-cut Premium Tee rendered in combed cotton, a quintessential Beer Koozie and the Rat Hat — an unstructured strapback built with durable polyester ripstop.
“Mike has been on Corydon serving the skate community through thick and thin for nearly a decade — there’s nothing more Winnipeg than that,” explains Jordan Kendel, president of Ekumenik. “I’ve always loved the minimalist shop concept and staunch commitment to the brands he represents. We’re beyond excited for the opportunity to post up and showcase a retail experience like no other.”
Aside from exclusive collaborative releases, a complete offering of Ekumenik’s thoughtfully designed menswear will be available alongside Green Apple’s private label apparel and skateboard hardgoods.
For more information about this retail residency project, exclusive product drop dates and in-store events, please call +1.204.415.6026 or email firstname.lastname@example.org. Also, visit @greenappleskateboardshop and @ekumenik on Instagram for updates.
Green Apple Skateboard Shop 836 Corydon Ave.
Monday to Saturday // 11am-8pm Sunday // 12pm-6pm
Since 2007, lifestyle brand Ekumenik has produced year-round premium menswear staples that emphasize quality construction and unrivalled comfort. Utilizing an ethical supply chain, each product is designed in Winnipeg and handmade in Indonesia near world-class surf. With stockists across Canada and Europe, along with concept retail stores in Bali, Ekumenik also ships globally via its online store.
ekumenik.com / @ekumenik
About Green Apple
Beginning as a Winnipeg skateboard collective that produced scene-building DIY videos starting in 1993, Green Apple’s community eventually expanded to Vancouver and beyond. In 2009, professional skateboarder Mike McDermott cemented its legacy by established Green Apple as a brand, curated skateboard shop and online store in his hometown of Winnipeg.
greenappleshop.ca / @greenappleskateboardshop